How CRONA Group Went from a Flash-Era Website to 5x More International Property Leads
A leading Cyprus real estate company was losing international buyers to competitors because their website did not render on mobile and was English-only. We rebuilt their entire digital presence in three languages and put them at the top of Google for the keywords that matter most.
A Luxury Property Brand Invisible to the International Buyers It Needed Most
CRONA Group had been selling luxury villas, apartments, and commercial properties in Cyprus for years, building a strong reputation locally. But their digital presence was a direct contradiction of everything they stood for on the ground.
Their website was built in the Flash era. On every modern browser and phone, it was either broken or completely blank. Buyers from Russia, the United Kingdom, and Israel searching for property in Cyprus were landing on competitor sites because CRONA simply did not exist online in any meaningful way. The site was English-only in a market where the majority of high-value transactions come from buyers whose first language is Russian, Greek, or Hebrew.
The sales team was relying entirely on word-of-mouth, in-person exhibitions, and a single contact email address as their only digital lead channel. There was no property search, no virtual tours, and no presence in Google for any of the keywords their target audience was actively using. Competitors had rebuilt years earlier and were capturing every search query CRONA should have owned.
Zero mobile traffic conversion. Buyers landing on the site left immediately, often calling a competing agency instead.
Russian, Greek, and Israeli buyers searched in their own languages. CRONA had no presence in any of those searches.
International buyers making investment decisions remotely needed to browse listings by price, type, and location before picking up the phone. That functionality did not exist.
Searches for "property for sale Limassol," "villa Cyprus," or "apartments Limassol" returned zero CRONA results. Competitors ranked on page one for all of them.
Three Languages, One Codebase, Zero Compromise on Performance
Before writing a single line of code, we mapped every buyer persona: the Russian family relocating for EU residency, the UK investor looking for rental yield, the Israeli buyer purchasing a holiday villa. Each group searches differently, trusts different signals, and needs different content. That research shaped the architecture, the language choices, and the SEO strategy from day one.
Buyer Persona Research and Keyword Mapping
Conducted keyword research across English, Russian, and Greek search landscapes. Identified 60+ target keywords and grouped them by buyer intent: awareness (what is available), consideration (comparing areas and prices), and decision (contact and enquire). This directly shaped the site architecture.
Multilingual Architecture with WPML
Built the new site on WordPress with Elementor Pro, using WPML for full multilingual support across English, Russian, and Greek. All three versions are fully indexed by Google separately, with hreflang tags correctly configured so each language version ranks in the appropriate regional and language search results.
Custom Property Search System
Built a custom property search and filter system allowing buyers to filter by property type (villa, apartment, commercial), location within Cyprus, price range, and number of bedrooms. Every property listing page was structured to include full details, photo galleries, and a direct enquiry form. Matterport virtual tours were embedded on 12 flagship properties so remote buyers could walk through the space before contacting the sales team.
Technical SEO and Structured Data
Implemented RealEstateListing and LocalBusiness schema on all relevant pages. Set up Google Analytics 4, Google Search Console, and a monthly tracking dashboard so the CRONA team could see exactly which keywords, languages, and traffic sources were driving enquiries. Canonical tags and sitemap structure were set up correctly from day one to avoid duplicate content issues across language versions.
Buyer Segment Landing Pages
Built three dedicated landing pages targeting specific international buyer groups: UK investors focused on rental yield and EU asset diversification, Russian families seeking residency-by-investment properties, and Israeli buyers interested in holiday villas near Limassol seafront. Each page was written in the target language by a native speaker and optimised for that segment's specific search queries and concerns.
Everything Agreed in Writing Before a Single Pixel Was Designed
The scope was fixed at the start of the project. Here is exactly what was delivered across the 10-week engagement, with nothing left on a backlog.
Multilingual Website (English, Russian, Greek)
Full three-language website with WPML. All content translated by native speakers. Hreflang configured correctly for international SEO. Language switcher in the header on every page.
Custom Property Search and Filter System
Filter by property type, price range, number of bedrooms, and location within Cyprus. Search results page with paginated grid view and quick-view cards.
45 Property Listing Pages
Individual listing pages with full photo galleries, floor plans, location maps, key features, and a direct enquiry form. Matterport virtual tour embedded on 12 flagship properties.
3 Buyer Segment Landing Pages
Dedicated pages for UK investors, Russian families, and Israeli buyers. Each written in the target language by a native speaker and optimised for that segment's search queries.
LocalBusiness and RealEstateListing Schema
Structured data implemented across all property pages and the main office location. Google Analytics 4 and Google Search Console configured with goal tracking for enquiry form submissions.
Google Ads Remarketing Setup
Remarketing audiences configured in Google Ads to target previous site visitors with property-specific ads. Audiences segmented by property type viewed, language, and time since last visit.
Six Months After Launch
Measured at the 6-month mark post-launch. All figures verified via Google Analytics 4 and Google Search Console.
Our old website was costing us business every single day and we simply did not realise how much until we saw the numbers after the new site launched. What impressed me most was the multilingual approach. We now get serious enquiries from Russian and UK buyers who found us through Google search directly. Before, those buyers did not know we existed online. DC technolabs understood what an international real estate audience actually needs, and delivered it.
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