How BuildRight Infra Went from 4 Leads a Month to 45 in Four Months
A 15-year-old Gandhinagar construction firm was winning projects on reputation alone, invisible online, and losing premium residential contracts to competitors who spent on digital marketing. We rebuilt their web presence, launched targeted Google Ads, and turned their expertise into a consistent lead machine.
15 Years of Excellence, Zero Online Visibility
BuildRight Infra had built a solid reputation in Gandhinagar over 15 years. Their residential projects in Sector 21 and commercial builds near GIFT City were spoken about positively by clients who had worked with them. Rajan Mehta, the director, had grown the firm almost entirely on referrals and government tenders.
The problem was that a new generation of property developers and homeowners in Gandhinagar do not call a builder based on a neighbour's recommendation alone. They search Google, compare options, check Google reviews, and fill out a contact form. BuildRight Infra did not exist in any of those places. Their website had been built in 2016, had no SSL certificate, was not mobile-friendly, and had no contact form that actually worked.
Rajan came to us after losing a Rs. 1.5 crore residential contract to a competitor he knew did inferior work. That competitor had a modern website, active Google Business Profile, and ranked first for "construction company Gandhinagar." The buyer had searched online, found the competitor, and never even considered calling BuildRight Infra because they could not find them.
Not ranking for a single construction-related keyword in Gandhinagar or Ahmedabad, including their own business name
No GBP listing at all, so they did not appear in local map results where most construction searches happen
No SSL, no mobile layout, broken contact form, and no project portfolio to show completed work
Could not measure which channels brought inquiries, making it impossible to know where to invest marketing spend
Fix the Foundation First. Then Spend on Ads.
Construction is a trust-intensive industry. Before we ran a single rupee in ad spend, we needed a website that could convert the traffic we were about to send. A strong ad campaign sending leads to a broken 2016 website would have wasted every rupee. We fixed the foundation first.
Website Rebuild with Project Portfolio
Rebuilt the website from scratch with a clean, professional layout. Added a project portfolio section with completed residential and commercial builds in Gandhinagar and Ahmedabad. Every page had a working contact form and click-to-call button for mobile users.
Google Business Profile Setup
Created and fully optimised the Google Business Profile with verified address, project photos, service categories, Q&A entries, and a review collection process. Within 6 weeks they were appearing in the local map pack for Gandhinagar construction searches.
Local SEO for 20+ Target Keywords
Built location-specific service pages targeting "construction company Gandhinagar," "builder Sector 21," "residential construction GIFT City," and 17 other high-intent keywords. On-page SEO, LocalBusiness schema, and consistent NAP citations across all relevant directories.
Google Ads Campaigns with ₹40,000/Month Budget
Launched search campaigns targeting property developers, homeowners planning construction, and commercial developers in the Gandhinagar-Ahmedabad corridor. Tightly themed ad groups, location bid adjustments for GIFT City and key Gandhinagar sectors, and negative keyword lists to eliminate irrelevant clicks.
Lead Tracking Dashboard and Monthly Reporting
Set up call tracking, form submission tracking, and a monthly reporting dashboard showing leads by source, cost per lead, and project inquiry value. Rajan now knows exactly which keywords and campaigns are generating his best leads each month.
Everything Delivered, Nothing Left Half Done
The full project scope was agreed in writing before any work began. Here is exactly what was delivered within the first four months.
Rebuilt Website with Project Portfolio
Fully new website with residential and commercial project gallery, service pages for each construction category, team page, and client testimonials. Mobile-first, SSL-secured, load time under 2 seconds.
Local SEO for 20+ Keywords
Location-specific pages targeting Gandhinagar, GIFT City, and Sector 21 searches. Full LocalBusiness schema, Google Business Profile optimisation, and 15+ local directory citations for consistent NAP data.
Google Ads Campaigns (₹40,000/mo)
Search campaigns targeting construction buyers in Gandhinagar and Ahmedabad corridor. Separate campaigns for residential and commercial. Monthly budget managed, optimised, and reported with full transparency.
Google Business Profile Setup
Full GBP creation and optimisation with project photos, service listings, Q&A, and post updates. Review request process set up as part of every completed project handover.
Lead Tracking Dashboard
Google Analytics 4 with goal tracking for form submissions and call clicks. Monthly report showing leads by source, cost per lead by campaign, and estimated project value of inquiries received.
Monthly Performance Reports
Written monthly summary with rankings, lead count, ad spend breakdown, cost per lead, and recommendations for the following month. Delivered by the 5th of each month without needing to ask.
Numbers That Speak for Themselves
Measured at the 4-month mark. Lead data verified via call tracking and form submission logs. Rankings via Google Search Console.
15 saal se kaam kar rahe hain lekin digital mein zero the. Ek project hum haath se chuke the sirf isliye kyunki hamare competitor ka website better tha. DC technolabs ne sirf website nahi banaya, unhone pura digital system khada kiya. Aaj hamare paas har mahine 40 se zyada qualified inquiries aate hain. Rs. 1,800 mein ek lead, yeh sochna bhi mushkil tha pehle. Gandhinagar mein jo projects hum pehle miss karte the, ab woh seedha hamare paas aate hain.
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