How CloudSync Turned Rs. 2.5L Ad Spend into Rs. 30L of Pipeline in 3 Months
A B2B SaaS company on SG Highway was spending Rs. 80,000 per month on Google Ads and getting 8 qualified leads. Their account was burning on broad match keywords and sending traffic to their homepage. We fixed everything and made every rupee work.
Rs. 80,000 a Month. Eight Leads. Something Was Very Wrong.
CloudSync Solutions builds cloud infrastructure monitoring and automation software for mid-market Indian enterprises. Their product is genuinely good, and their existing customers in manufacturing, logistics, and fintech regularly refer them. The problem was that beyond the founder's LinkedIn network, there was no predictable way to generate new business.
A previous agency had set up Google Ads and was spending Rs. 80,000 per month. The click-through rate looked decent at 4.2%, so the agency called it a success. But the monthly output was 8 qualified leads at a cost of Rs. 10,000 each. Worse, those leads were landing on the CloudSync homepage, which was built to explain the product to existing users, not to convert a cold enterprise decision-maker in the first 10 seconds.
The campaigns were targeting all of India on broad match keywords. CloudSync was paying to appear for searches from students, job seekers, and small businesses who would never buy an enterprise SaaS product. No remarketing existed. No audience segmentation by company size or job title. No way to follow up with visitors who showed buying intent but did not fill a form.
8 qualified leads per month from a budget that should have been generating 8 to 10 times more. The economics made scaling impossible.
All paid traffic sent to a product homepage with no dedicated conversion path, no clear CTA, and content written for existing users rather than cold prospects.
Ads showing for irrelevant queries from students and small business owners who would never become CloudSync customers. Spend with no return.
Enterprise buyers rarely convert on first visit. Without remarketing, every visitor who left without converting was gone permanently.
Stop Burning. Start Targeting. Build the Right Conversion Path.
The first thing we did was pause every broad match keyword and pull a search term report from the previous 6 months. What we found confirmed the problem: CloudSync was paying for searches like "cloud storage free," "AWS tutorial," and "internship Ahmedabad." We rebuilt from the ground up with a clear principle: every rupee must reach someone who could realistically buy.
Full Account Audit and Keyword Rebuild
Paused all broad match keywords. Pulled 6 months of search term data to identify what was actually generating clicks. Rebuilt all campaigns using exact match and phrase match only, organised by buyer intent: comparison, problem-aware, and solution-aware search queries.
Audience Segmentation by Decision-Maker Profile
Built audience layers targeting IT managers, CTOs, and operations heads at companies with 50 to 500 employees. Layered in industry targeting for manufacturing, logistics, and fintech. Excluded students, job seekers, and small business owner segments entirely.
Three Dedicated Landing Pages by Vertical
Built separate landing pages for manufacturing, logistics, and fintech buyers. Each page speaks to that industry's specific infrastructure problems and uses case study language from that sector. No generic copy. Bounce rate dropped from 68% to 24% immediately.
Remarketing for High-Intent Visitors
Set up remarketing audiences for visitors who spent 60 or more seconds on the pricing page and visitors who visited two or more product pages. Separate ad creative for each audience window: 7-day and 30-day. Enterprise buyers take multiple touchpoints to convert.
HubSpot Integration and Pipeline Reporting
Connected Google Ads to HubSpot for lead scoring and pipeline attribution. Monthly reports now show pipeline value generated from each campaign, not just lead count. CloudSync's leadership can see exactly what Rs. 1 of ad spend produces in pipeline.
Everything Delivered, Nothing Left Half Done
The full scope was agreed in writing before any campaign changes were made. Here is exactly what was delivered across the 3-month engagement.
Google Ads Account Full Restructure
All campaigns rebuilt from scratch. Exact match and phrase match only. Ad groups organised by intent stage. Negative keyword list of 300+ irrelevant terms applied across all campaigns.
3 Dedicated Landing Pages by Industry
Separate conversion pages for manufacturing, logistics, and fintech verticals. Each built to speak directly to that buyer's infrastructure pain points with industry-specific proof points.
Remarketing Campaigns with 2 Audience Windows
7-day and 30-day remarketing audiences targeting pricing page visitors and multi-page visitors. Separate ad creative for each window based on buyer temperature.
Performance Max Campaign for Brand Awareness
Separate PMax campaign for top-of-funnel brand awareness among enterprise decision-makers in manufacturing and logistics sectors across tier-1 Indian cities.
HubSpot Integration and Lead Scoring
Ad-to-CRM pipeline connected so every lead from Google Ads flows into HubSpot with source attribution, campaign data, and landing page information attached.
Monthly Pipeline Reporting Dashboard
Custom reporting dashboard showing spend, leads, qualified leads, pipeline value, and closed deal attribution by campaign. Results tied to revenue, not just click metrics.
Numbers That Speak for Themselves
Measured at the 3-month mark. All data verified via Google Ads, HubSpot, and CloudSync internal sales records.
We were paying Rs. 10,000 for every lead and wondering why Google Ads never worked for B2B. DC technolabs showed us the problem within the first week: our entire budget was being wasted on the wrong searches and the wrong audience. After the restructure, our CPL dropped to Rs. 833 and the quality of leads completely changed. These are IT managers and CTOs from companies that can actually buy. That difference in lead quality is what changed our sales pipeline.
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